The key to effective writing instruction?

Developing communication skills that actually apply to a world beyond academics!


My friend... 

it's time to stop white-knuckling your writing instruction!

Because guess what?

It's neurobiologically *impossible* to get a person to learn something they care nothing about!

If you want writing to yield real meaning in your learners' lives, you'll need to present it in ways that actually matter to the futures they imagine for themselves.



use modern, short-form, and digital writing strategies to learn the principles of academic writing, and to scaffold foundational communication skills.

A comprehensive set of lesson plans in a league. of. their own... 

These vibrant activities:

  • seamlessly blend modern technology with traditional writing practices.
  • intentionally mimic the same set of decision-making skills students use when writing essays.
  • focus on empowering (not just engaging) young writers.

What Teachers are Saying...

"Jill Pavich gives you the permission and freedom to explore what you instinctively know to be true, as a teacher, while also showing you how to align that ingenuity and creativity with the demands of the systems we teachers must work within. She's what we've all been waiting for."

Jen Marquis
secondary ELA teacher

To put these resources in action, all you need to do is:



Now I get it if you're hesitant...leaning on modern, digital platforms for classic writing instruction?!  Sounds suspect, right?

But here's the thing...

The circumstances of writing are *changing*.  The days of text-only are merely a memory.  In its stead, a blend of image, text, audio, and video is swiftly emerging. 

If our students are going to communicate effectively in a modern era, they need to understand + practice the art of multi-literacy, which is what these lessons are all about accomplishing.

Deny our students this, and we're not only ignoring reality, we're doing them a grave disservice.  And that's simply because:

For today's learners, having a digital footprint is no longer an *option*.

Question is: what role will YOU play in helping them shape it?

Communicating online involves reading, writing, using your own voice, and listening to those of others. As secondary ELA teachers, this is *definitely* our department!

So, 3 basic choices, then...


Yep.  Keep on keepin'-on with the uphill battle of getting your learners to willingly 'up' their writing game.

With exam scores high, you may be happily settled in the land of essay-writing.  And if you've got a thumb on grading without boring yourself to tears from assigning the same-ish topics en masse, then I certainly can't fault you for going with the option to do nada!

But if you're like, 'hmm...I think we could use some authentic uplift 'round here!', then you've got two more options yet.

2 | Do It Yo'Self.

If you seek out fresh instructional strategies on the regular, you're probably used to designing learning experiences all by your lonesome.

But how long does it take you?

First, you gotta collect the research, then flesh out the concept.  Next it's onto creating the resources.  Eventually, after days and days of toiling, you've got that lesson plan right where you want it (whew!).

(But it didn't come without a whole lotta blood, sweat-n-tears, for real!)


You've got the great idea but ZERO time to build it out.  So there it lies, bound in that spiral notebook until 'one day' when you get around to implementing it (ouch).

3 | Let Me Be Your Guide.

Now let's get something straight...these are end-to-end lesson plans, but I won't boast a done-for-you model...

The best teachers know there's no such thing.  In the interest of your own, unique teaching circumstances, I know you'll want to put your own thumb-print on these.

(What great teacher wouldn't?!)

But I definitely deliver the closest thing to it...a step-by-step, immediately implementable action plan for connecting your students writing experiences with the real world in the most honest way I know how.  All while building their trust and teaching them foundational writing skills *at the same time*. 

I'm here to guide you, and I'm both happy + humbled to help you.  So let me do that job!

Frequently Asked Questions

I've Got the A's to Your Q's...

Would you believe me if I said *forever*?!

Yep, you paid for 'em, so the content is yours to keep, always-and-forever.

(And if there ever comes a day when I decide to take the materials down from my site or from the platform they're housed on, you'll get *plenty* of advanced notice to download all contents prior to my doing so.)

PDFs and videos are fine for explaining just how this lesson goes down.  But I also nested this activity inside an online project management tool (complete with checklists and everything!) because it's one that can serve your lesson planning *well beyond* this activity alone.

So I couldn't resist...I just had to turn you on to it!

[And just to make sure you feel all warm and fuzzy about the tech (i.e. if technology scares you, that is), I offer a brief tutorial inside your dashboard to help you navigate this bad-*ss project management platform (you're welcome!)]

One hundred percent. 

Here's the thing...too often, we let our own inhibitions hold others back from learning and growing. 

There's an easy solution for that, and it's one your students will definitely appreciate and respect...*tell them* you don't have all the answers.  In an e'er-changin' world like the one we're livin' in, it's impossible to!  Instead, let your learners know you'll be going on this journey ~with~ them, and that you'll be learning together.  

Be the ultimate role model of what it means to take responsible risks, be resourceful, and fail GOT this!


If you want to go far, you go together, right??

You have access to our entire edPioneer family of teachers inside our private Facebook group, where you'll be able to ask away for help and support!

You also have me, anytime you need me.  Reach out via email anytime.

Due to the digital nature of this product (i.e. you can absorb all the instructional goodness it offers in as little as one school day!), I don't offer a refund on this one.

But if you've got questions to help you decide whether or not to enroll--by all means--reach team and I are just an email away!

[email protected]



Still Got Questions?

I've got answers! Drop me a line at [email protected] and I'll be sure to get back to you lickety-split!


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