Exploring long-form and short-form contemporary writing opportunities students need to know to communicate their message to the masses.
When we are synthesizing our research and our thoughts we often think the only way to present those ideas are through an essay or a book, but in reality, authors are using many other long-form and short-form content strategies for releasing their thoughts and messages into the world.
The Media Kit Project starts with an essay, but then students use the content from that essay to write a blog post, then social media posts, and then marketing emails. Taking them through a full content-ladder that many people in the marketing and business world use everyday to share new ideas and messages.
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