Tired of plowing through the writing process while simultaneously feeling like you've left your secondary learners' genuine interests in the dust?




use argumentative writing tactics + persuasive techniques to advocate for something they care deeply for or believe in.

Learning Targets

This activity will take learning well beyond the status-quo cognitive...

Give me the step-by-step goodness!

A comprehensive classroom project in a league. of. its own... 

  • invites the use of social media platforms, specifically, but for academic purposes...and without the distraction
  • intentionally designed to mimic the same set of decision-making skills students use when writing essays
  • builds a genuine foundation for formal writing by meeting students 'where they are' FIRST
  • ignites intrinsic motivation, to get students writing because they want to...not because they have to

To put this project into motion, all you need to do is:

When it comes to digital literacy and true project-based learning, your days of concern and uncertainty are over, ma' friends!

Forget your frets about disengaged students and lackluster performance.  No more woes about whether or not there's enough time. Or what to do when teaching from a digital distance (hello, COVID).  Stop stressing over standards.

I've dredged up the ~deep research~ and I've done the heavy-lifting myself....and now I've got the ultimate starter kit for project-based learning, one that will get your students writing because they want to, not because they have to.

In tackling this step-by-step project, you'll begin to re-shape the entire writing experience for your students, with greater emphasis on the process--not just the product. 

Starting NOW, your writers' interests have value, their creativities are rekindled, and their dreams have space to take flight.


What Teachers are Saying...

"Jill Pavich gives you the permission and freedom to explore what you instinctively know to be true, as a teacher, while also showing you how to align that ingenuity and creativity with the demands of the systems we teachers must work within. She's what we've all been waiting for."

Jen Marquis
secondary ELA teacher

Now I get it if you're hesitant...COVID or no COVID, leaning on digital platforms like *social media* for learning?!  Sounds suspect, right?

But here's the thing...

Just because WE didn't grow up knowing how to leverage online platforms for academic and professional reasons (I had to teach myself that!) doesn't mean our students don't deserve this know-how.

For our learners, having a digital footprint is no longer an *option*.

Question is: what role will YOU play in helping them shape it?

Communicating online involves reading, writing, using your own voice, and listening to those of others. As secondary ELA teachers, this is *definitely* our department!

So, 3 basic choices, then...


Yep.  Keep on keepin'-on with the uphill battle in getting your learners to put down those cell phones and pick up the books.

If you've struck a good enough deal with your students when it comes to being 'present' (or if you've made peace with the fact that their mindsets are rewired elsewhere and online)...

Then maybe you don't need the approach this project invites.

But if you're like, 'hmm...I think we could use a lil' modern uplift 'round here!', then you've got two more options yet.

2 | Do It Yer-Self.

If you seek out fresh instructional strategies on the regular, you're probably used to designing learning experiences all by your lonesome.

But how long does it take you?

First, you gotta collect the research, then flesh out the concept.  Next it's onto creating the resources.  Eventually, after days and days of toiling, you've got that lesson plan right where you want it (whew!).

(But it didn't come without a whole lotta blood, sweat-n-tears, for real!)


You've got the great idea but ZERO time to build it out.  So there it lies, bound in that spiral notebook until 'one day' when you get around to implementing it (ouch).

3 | Let Me Be Your Guide.

Now I won't boast a done-for-you model...

The best teachers know there's no such thing.  In the interest of your own, unique teaching circumstances, I know you'll want to put your own thumb-print on this one.

(What great teacher wouldn't?!)

But I definitely deliver the closest thing to it...a step-by-step, immediately implementable action plan for connecting with your students in the most genuine way while building their trust and teaching them writing skills *at the same time*. 

I'm here to guide you, and I'm both happy + humbled to help you.  So let me do that job!
21st Century Teaching Tactics? Let's DO this!

You've got Resource-Rich Options...

Valued at $27, this resource is actually part of a bundle!



single payment

This Kit Includes:

- detailed project plan

- video walk-through

- activity slide deck

- unique, digital platform access where you can tailor materials further

- online safety 'swipe' files




3 Resource Kits +1 Included!

'Digital Literacy Leaders':
Student Campaign Kit

'Gen Z Photo Challenge':
a culture-building activity for writers

'Write, Now':
5 innovative lesson plans that situate writing in real contexts

'The Social Classroom' content calendar for modern writers


Learn More About the Bundle (click image!)

Frequently Asked Questions

I've Got the A's to Your Q's...

Would you believe me if I said *forever*?!

Yep, you paid for 'em, so the content is yours to keep, always-and-forever.

(And if there ever comes a day when I decide to take the materials down from my site or from the platform they're housed on, you'll get *plenty* of advanced notice to download all contents prior to my doing so.)

There are 5 videos in this mini-module, with an average run time of 7 minutes each.

So that's roughly a half-hour of your time to get through the core video material.  (Not too shabby for a busy teacher such as yourself!)

PDFs and videos are fine for explaining just how this lesson goes down.  But I also nested this activity inside an online project management tool (complete with checklists and everything!) because it's one that can serve your lesson planning *well beyond* this activity alone.

So I couldn't resist...I just had to turn you on to it!

[And just to make sure you feel all warm and fuzzy about the tech (i.e. if technology scares you, that is), I offer a brief tutorial inside your dashboard to help you navigate this bad-*ss project management platform (you're welcome!)]

One hundred percent. 

Your school might not permit the use of online platforms such as social media, or your students might not be ready just yet to use these.

And I get that.

Which is why I offer a few, modified approaches that still exposes student work to audiences beyond yourself, but without the headache of overstepping any 'red tape'.

Don't worry, brave teacher...I've got your bases covered.  We'll be keeping their safety and your job in check!

Due to the digital nature of this product (i.e. you can absorb all the instructional goodness it offers in as little as one school day!), I don't offer a refund on this one.

But if you've got questions to help you decide whether or not to enroll--by all means--reach out...my team and I are just an email away!

[email protected]

Still Got Questions?

I've got answers! Drop me a line at [email protected] and I'll be sure to get back to you lickety-split!


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